Ad Spend Calculator
Estimate clicks, conversions, and ROAS before you spend a dollar
$ Your Budget & Goals
Industry averages. Your results may vary.
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Industry average: $1-3 for most niches
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Good CTR: 2-5% for search, 0.5-1.5% for display
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Average: 2-5% for e-commerce, 5-15% for lead gen
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Revenue per conversion or customer lifetime value
$
How much are you willing to pay per conversion?
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📊 Estimated Results
Return on Ad Spend (ROAS)
2.0x
For every $1 spent, you get $2.00 back
Estimated Clicks
667
Estimated Conversions
20
Cost Per Acquisition
$50
Estimated Revenue
$2,000
Impressions Needed
33K
Profit / Loss
+$1,000
📊 Required Budget
Required Monthly Budget
$2,500
$83/day
Expected Conversions
50
Clicks Needed
1,667
Expected Revenue
$5,000
Projected ROAS
2.0x
Assessment:
💡 Optimization Tips
Improve CTR
Test different ad creatives, headlines, and calls-to-action. A 1% CTR increase can significantly lower your CPC.
Lower CPC
Improve Quality Score (Google) or Relevance Score (Meta) by aligning ads with landing pages.
Boost Conversions
Optimize landing pages, simplify forms, add social proof, and ensure fast load times.
Increase AOV
Use upsells, bundles, and minimum order thresholds for free shipping to increase average order value.