What does a marketing audit check?

This audit evaluates six areas: your website, SEO, social media presence, email marketing, paid advertising, and analytics setup. Each area is scored and you get specific recommendations for improvement.

How often should I audit my marketing?

At minimum every quarter. Run an audit when launching new campaigns, entering new markets, or when performance changes unexpectedly. Regular audits help catch issues before they become expensive problems.

Marketing Audit Checklist - Free Tool

Overall Progress 0%

0 of 0 items completed 0 items remaining

/ 100

Critical

Check some items to see your score.

Your score vs. indie artist average (~34%)

Avg 34%

Website & SEO

0/8

Mobile-responsive design

Site works well on phones and tablets

Page speed under 3 seconds

Test with Google PageSpeed Insights

SSL certificate (HTTPS)

Padlock icon shows in browser

Meta titles and descriptions Use tool

Unique for each page, include keywords

Google Search Console setup

Monitoring search performance and issues

XML sitemap submitted

Helps search engines index your pages

Broken links fixed

No 404 errors on internal links

Clear call-to-action on homepage

Visitors know what to do next

Analytics & Tracking

0/6

Google Analytics 4 installed

Tracking code on all pages

Conversion goals configured

Form submissions, purchases, signups tracked

UTM parameters used consistently Use tool

Campaign links are trackable

Meta Pixel installed

For Facebook/Instagram ad tracking

Google Tag Manager setup

Centralized tag management

Monthly reporting schedule

Regular review of key metrics

Social Media

0/7

Profiles complete and consistent Use tool

Same bio, logo, and links across platforms

Posting schedule established

Regular, predictable content cadence

Content mix defined

Balance of educational, promotional, engaging

Responding to comments/DMs

Within 24 hours ideally

Hashtag strategy

Research and use relevant hashtags

Link in bio optimized Use tool

Points to current priority (landing page, offer)

Social proof visible

Reviews, testimonials, user content shared

Email Marketing

0/7

Email list building active

Opt-in forms on site, lead magnets

Welcome sequence set up

New subscribers get automated intro emails

Regular newsletter cadence

Consistent sending schedule

List segmentation

Different content for different audiences

Mobile-friendly templates

Emails render well on phones

Unsubscribe process compliant

One-click unsubscribe, GDPR/CAN-SPAM ready

A/B testing subject lines

Testing what gets opens

Paid Advertising

0/7

Conversion tracking verified

Pixels firing correctly on thank-you pages

Target audience defined

Clear demographics, interests, behaviors

Ad creative testing

Multiple variations running

Landing pages match ads

Message consistency from ad to page

Budget allocation reviewed Use tool

Spend going to best performers

Negative keywords/exclusions set

Not wasting budget on irrelevant traffic

Retargeting campaigns active

Re-engaging website visitors

Content & Brand

0/6

Brand guidelines documented Use tool

Colors, fonts, voice, logo usage

Content calendar exists

Planned content for coming weeks/months

Blog or content hub active

Regular valuable content published

Visual consistency Use tool

Same look across all touchpoints

Value proposition clear

Visitors understand what you offer in seconds

Customer testimonials collected

Social proof ready to use

Local & Reviews

0/5

Google Business Profile claimed

Complete with photos, hours, description

NAP consistency

Name, address, phone same everywhere

Review generation process

Asking happy customers for reviews

Responding to all reviews

Both positive and negative

Listed on relevant directories

Industry-specific listings

Marketing Audit Checklist

Marketing Audit Report

Now you know the gaps. We can close them.

Marketing Audit Checklist

Marketing Audit Report

From the Guide

Now you know the gaps. We can close them.